Add etcd-events cluster for kube-apiserver

"shell" step doesn't support check mode, which currently leads to failures,
when Ansible is being run in check mode (because Ansible doesn't run command,
assuming that command might have effect, and no "rc" or "output" is registered).

Setting "check_mode: no" allows to run those "shell" commands in check mode
(which is safe, because those shell commands doesn't have side effects).

Signed-off-by: Bogdan Dobrelya <bogdando@mail.ru>

Add tags to allow more granular tasks filtering.
Add generator script for MD formatted tags found.
Add docs for tags how-to.

Signed-off-by: Bogdan Dobrelya <bdobrelia@mirantis.com>

Small fix. The shell module won't automatically resolve the path to the etcdctl binary, so i prefixed with {{ bin_dir }}/

* Set ETCD_INITIAL_CLUSTER_STATE from `new` to `existing`,
because parameter `new` makes sense only on cluster assembly
stage.
* If cluster exists and current node is not a part
of the cluster, add it with command `etcdctl add member name url`.

Closes kubespray/kargo/#270