Change additional dnsmasq opts:
- Adjust caching size and TTL
- Disable resolve conf to not create loops
- Change dnsPolicy to default (similarly to kubedns's dnsmasq). The
  ClusterFirst should not be used to not create loops
- Disable negative NXDOMAIN replies to be cached
- Make its very installation as optional step (enabled by default).
  If you don't want more than 3 DNS servers, including 1 for K8s, disable
  it.
- Add docs and a drawing to clarify DNS setup.
- Fix stdout logs for dnsmasq/kubedns app configs
- Add missed notifies to resolvconf -u handler
- Fix idempotency of resolvconf head file changes

Signed-off-by: Bogdan Dobrelya <bdobrelia@mirantis.com>

This broke upgraded clusters

kubedns should stay named the same so that services which
depend on this name are not broken.